Brandwashed, by Martin Lindstrom Book Review

Brandwashed, by Martin Lindstrom, examines the real reasons behind our buying choices. Brand loyalty can take years to develop and can be destroyed in seconds.

Do you ever wonder why you bought a particular product. Even the most savvy are susceptible to brand marketing and ideas of loyalty associated with products we may have grown up with.  

Enter the arcane pseudo science which can at times be incredibly effective. The chart below shows peoples preferences for Burgers. Where do you fit it, if at all?