Brandwashed, by Martin Lindstrom Book Review

Brandwashed, by Martin Lindstrom, examines the real reasons behind our buying choices. Brand loyalty can take years to develop and can be destroyed in seconds.

Do you ever wonder why you bought a particular product. Even the most savvy are susceptible to brand marketing and ideas of loyalty associated with products we may have grown up with.  

Enter the arcane pseudo science which can at times be incredibly effective. The chart below shows peoples preferences for Burgers. Where do you fit it, if at all?

Mudlarking on the River Thames Foreshore

Mudlarks 

Have a fun day playing in the mud on the banks of the River Thames. You may even find some treasure.

One person's trash is another persons treasure. Below is an early example of a soda pop bottle. Get your swimsuit on and jump right in.

Codswallop bottle